A celestial social-media identity for astrologer Ritu Kapoor — deep royal blue, gold hand-script and a star-and-zodiac vocabulary, anchored by a zodiac wheel and carried through a repeatable weekly post system.
An astrology practice lives on Instagram, so the identity is really a posting system. The whole world sits on one deep royal blue, scattered with fine gold stars, with a calligraphic gold for the headlines — celestial, warm and instantly recognisable as it scrolls past.
At the centre is a zodiac wheel that frames the astrologer herself; around it, a set of templates keeps every post on-brand without needing a designer each week.
One image to anchor the brand.
The zodiac wheel is the hero: twelve signs and the months ringed in gold around a central portrait, so the profile reads at once as "astrology, and this is who". It doubles as a profile image, a highlight cover and a pinned post — one drawing doing several jobs.
The weekly "messages" posts share a fixed frame — a fine gold border, the sign names in script, a short line of guidance each — so the astrologer can refresh the content herself and the grid still looks composed. The discipline is in the system, which is what lets a one-person practice post like a studio.
